iDeal of Sweden

When the online trailblazer iDeal of Sweden decided to establish their first stores and step onto the physical high street after years of success online, they hired Boys Don’t Cry as their architects/designers and tasked Gate46 with project planning, project management, construction and interior design.

In total, we delivered eight turnkey stores which were packed full of novelties and featured prominent elements of social media and e-commerce within their bricks-and-mortar retail concept.