Fältöversten & Ringen


When Life decided to refresh its store concept for the new digital world we all live in, they hired professional assistance in the form of architects, designers and project management.

A team from Boys Don’t Cry and Gate46 was tasked with implementing three pilot stores. The result was a major change in product presentation, appearance, range and environmental awareness.

A modern concept that works in harmony with our new digital world – a seamless experience across multiple channels.


Martin Åckander

Head of Construction and Concept development

Where to find us
Gate 46 Sverige

Birger Jarlsgatan 8
114 34 Stockholm

+4676 890 43 10

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